Leading SMS marketing firm www.txtlocal.com have witnessed a growth in the number of hotels using their SMS text service to send marketing and customer service messages.
According to Txlocal MD Darren Daws, mobile messaging is an excellent marketing and customer service tool for hospitality venues. “Many of our hotel clients use SMS to confirm online bookings and then go on to keep in contact with the guests via text in the hope that they will return.”
Malmaison Hotel, Manchester have had huge success using text messaging to target guests with personalised offers and promotions, designed to increase hotel and restaurant bookings.Alistair Hargreaves, Malmaison IT Director claims that the targeted text approach provides “An easy, cost efficient way to communicate with guests with high response rates.”
Txtlocal conclude “Text is the perfect low cost communication tool for any business looking to send targeted messages quickly.”
